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Wednesday 23 April 2014

Have they tried Kellogg's cornflakes?

It has come to my attention that there is a movement (I hesitate to speculate on how large or thriving it is) aimed at encouraging individuals to give up, or at least radically reduce, their masturbatory practices. (This seems to be distinct from, or at least not co-terminous with) the fundamentalist religion- inflected anti-masturbation  discourse.) These are pretty much entirely seen as the result of the proliferation of internet porn, although in the nineteenth century fear of masturbation was pretty much epidemic in spite of pornography being rather more difficult to come by and possibly the habit was just as prevalent without the intervention of the wonders of modern technology.

However, abandoning self-abuse seems to have all the benefits that Victorian onanists would have anticipated from giving up the dire habit. While it doesn't seem that modern sufferers fear a slow death from consumption

or a decline into insanity (masturbatory insanity remained a diagnostic category according to the Board of Control (pdf), formerly the Commissioners in Lunacy, well into the 1930s), they do report improved health, ability to engage effectively with the world, and sexual functionality.

The emphasis appears to be on willpower and self-control, but I wonder if there is a marketing niche for some of the older remedies...


While I'm not sure it's actually true that John Harvey Kellogg specifically invented cornflakes as an anti-masturbation breakfast cereal, they would certainly fit in to his dietary notions about non-stimulating food. And anyway, surely there is a modern advertising campaign in there somewhere - ?Control Yourself with Kelloggs? 


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